Gardens do not scale. Craft is artisanal, and what is artisanally profound must be cultivated at the speed of life. Viruses scale. Cancer scales. Tech companies scale, and have well infected the world with the notion that this is desirable, when in fact this ‘progress’ is another word for domination. Things that are truly of nature do not scale. They grow. They develop. Gardens grow. Being develops.

Products and projects that cannot be easily commoditized and scaled have a hard time finding the kind of patient capital required to bring them into the world to their full potential. Being doesn’t like being paywalled. It resists modern legal structures of enclosure and commodification. It perceives the self-terminating logic of capitalism.

The skillsets of a master artisan do not necessarily accord with the imperatives of consumer culture. People who are genius in the creative domain are often not great with sales and marketing. They are not necessarily marvelous operators of companies. They do not even necessarily have the greatest clarity about what they are doing, such that sometimes they are not the best people to teach the modalities that they have brought into the world.

Crafts of being require a unique combination of skills and support to bring the human fruits of their labor into the world so that they can help more people. In order to meet this moment, master teachers of being require a unique ecology of supports: strategic, technical, tactical, operational, legal, financial, and fiduciary.

Craft of Being brings elements of a fund, accelerator, technical and operational expertise, and a human operating system to select projects of integrity & genius, and the shokunin who run them, capable of healing modern people during these perilous times.

Our objective is to help an ecology of ancestral technologies of being reach a substantive audience of modern humans, in service to their transformation, and therefore amplifying our Service to Sacred Life.

Our timescale is not the next fiscal quarter. It is the next 500 years.

Shokunin (Japanese) - 職人 can be translated as artisan or craftsman, but means something deeper. It signifies a lifelong dedication to mastering a craft, pursuing perfection, and maintaining a profound sense of social responsibility to produce the highest quality work.